When you think of FIGS, you think of community. FIGS brand voice brought a lighthearted, encouraging spirit to the medical apparel space, recognizing the unsung daily heroism of nurses, doctors, and medical professionals everywhere. It was a brand voice that said ‘we get you, we got you’ to those who give so much to all of us.

By creating a space of belonging for medical professionals to tell their stories, wants, and needs in a way that wasn’t trite or pandering, we had instant brand loyalty that led to repeat customers, skyrocketing LTV, and incredible engagement on our social platforms.